The thinking behind a second Mascolo hair-salon group was the belief that a proportion of clients (especially the younger ones) can be 'transient' and visit the competition so why not be the competition?

Originally targeting a younger market its price point, (now on an equal footing), was markedly less than Toni&Guy back then …think Prada/MiuMiu.

Fast forward 12 years and with 70 successful salons the group is well on its way to achieving its goal of becoming a ‘highly profitable, respected and globally recognized hairdressing brand'

Essensuals is proud of its heritage and success. The brands foundations and educational systems are comfortably and firmly entrenched within Toni&Guy …and with firm global expansion plans now in place the road ahead is bright!

Essensuals will soon celebrate its 5th year in Toronto (2010) and with active plans of expansion Toronto will soon know the name, vision and quality of Essensuals!